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Are Semi-Custom Makers in Trouble

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21K views 314 replies 110 participants last post by  KJVAV  
#1 ·
scanning through GB last night it became apparent that as semi-custom makers transitioned to 2011 builds the price of many guns have increased to the mid-$4,000's to near $6,000 -- in some cases.

The gun market is already weak. If the economy weakens further (or even we see a recession) can these manufacturers continue the way they currently look with new-order-sales maybe cut by 30, 40 or even 50%?

Plus, any widespread economic weakness would result in a flood of guns from the secondary market with substantially lower prices.

For a guy like, it's more fun to search for a pre-loved gun in the $2,500 range than order new and pay $4,500 - and wait.

The full custom $10,000 gun has be VERY soft
 
#35 ·
I have been waiting 6-months for my new Alchemy to be completed. Custom gunmakers have more business than they can handle and are not concerned about the market. Other makers have build times in the Years. I do not understand the concern.
 
#61 ·
IMHO, isn’t about 75% of builders workload for retailers? Correct me if I’m wrong, but if that dries up, and they can’t move product, you’ve (builders) already alienated their audience with ridiculous turnaround times, why would they come back instead of moving onto something they can easily get their hands on? Again, just my 2 cents.
 
#37 ·
Custom is in, expensive 2011s are in, like small batch whiskey is now a big thing. I don't have enough money to understand a lot of this market, but someone does. The people that are just able to afford something nice, the ones making sacrifices, selling other guns to finance a more expensive one, they might drop out of the market for a while until things settle down. But the folks with money still have money, and they'll continue by the good stuff. Just look at the watch and car threads in this forum, lots of Rolexes and Porsches being posted.
 
#38 ·
I co-operate a family repair shop. The way I look at things like guns is, what is the rate that they are charging for their services?

$7000 gun, at a hypothetical shop rate of $150 an hour = 46 hours. How does it take 46 hours to produce a firearm? Yes there is materials, but thats not much money. You can train a monkey to run a CNC machine. Put bar stock in vice, push green button, machine runs program and cuts part.
 
#44 ·
I see a couple of drivers in the custom, semi custom, and special order business:

I want my gun to be brand new. Who knows why the otherwise satisfactory gun in the second hand ad is being sold. There is probably something wrong with it.

I want my gun to be just like I want it. The one in the second hand ad lacks some feature that I expect. And some of the Gottahaves are pretty minor... to me.

Long delivery times arise out of an inability to turn down an order. As the guy who had worked as an independent consulting engineer, before returning to a salaried position told me, "You can't afford to turn down a job. People will get the idea you don't need the work and will quit calling." Yes, there are places with "closed books" but those people are typically already years behind.

I had an odd experience with that. I read glowing reports about a specialty gunsmith. So I bought a gun and set it aside - he said he would tell me when to send it in so he could work on it right away and in the meanwhile it would be on my shelf, not his. After 5+ years while he responded to any inquiry that "patience is a virtue" the same writer who had plugged him so energetically casually mentioned that the gunsmith had changed specialties and was now working on an entirely different class of gun. So I had a gun for sale.
 
#45 ·
Makers need to be attuned to market demand and what consumers want, which changes over time. In general, hi-cap, optics ready, ported or compensated 9mm guns that shoot soft and flat and can be used in action shooting competitions seem to be what's in vogue. the importance of those features may even override "quality" in terms of value proposition

Some more traditional 1911 semi-custom makers have struggled to move into that niche, while upstart 2011 makers who cater to those customers seem to do very well even in this softening economy. For instance, Atlas, which fits the semi-custom maker bill in the 2011 space, seems to have very little difficulty moving their products. and all of their guns are priced $4k and up
 
#47 ·
I don't know how the 1911-2011 market is going to shake out, but a lot of semi-custom builders over the years have made a crap ton of money. And I have no problem with that, build and price your product and I can buy it or pass.
In 2016, before the world went nuts, I bought a well decked out Wilson Combat used but like new off GunBroker. The owner included his original invoice from WC, about $3500. I paid about 70% of retail. I had to send it back to WC, because FedEx would not accept the pre-paid shipping label, Wilson said I could ship it back and they would reimburse me.
Okay, good deal. They said to insure it for $1000. Me being a red neck hillbilly and not a business person, even I understood if it was lost in shipping they could replace it for $1000.
Again this was 2016, but even now I bet the larger builders have way less than $2000 cost in a average pistol.
 
#51 ·
The semi-custom market never should have flexed much beyond $3k. $2,500 was probably the sweet spot and not a lot has changed beyond bells and whistles that don’t extend much into the actual improvement of function or performance. I see prices of them today and I just kind of laugh and shake my head. Furthermore a full-house custom commonly surpassing $10k is a joke. I love 1911s and would like to think my collection, which includes all of the above, is pretty top notch compared to humanity as a whole. But they’re now too expensive to shoot and the losses derived by actually using them is too steep. They’re now an art project and the perceived value vs actual value is only even perceivable by a small group of people (most consisting of addicts in this forum). It’s a damn shame really…
 
#57 ·
Can't disagree with you at all.
I get the same thought when I hear of somebody actually carrying a $7000+ NH pistol for self defense.
Not only are the "normal" carry scars going to become evident. Lord forbid you ever had to actually use the gun for self defence. Even in a 100% justified shooting, guess where that expensive gun is going to go right afterwards? It'll likely be literally "thrown" right into the trunk of the reponding officer's squad car. From there, it might be accidentally dropped on the sidewalk on the way into the PD evidence room. But even if not dropped, it will be slid accross some evidence desk a few times, then laid to rest inside some metal file cabinet drawer, or better yet, on the top of or eventually the bottom of, some pile of indescriminate hood-built P80 Glock copies or some Lorcin/Hi-Point works of art which are also there until they can be presented as evidence in court.
Granted, I want my carry gun to be 100% reliable and deadly too! But, I don't think it necessary to purchase a $7K-$10K to get that level of assurance either.

As always, YMMV.
Isn't freedom great! :D
 
#73 ·
Yup and the number of people who can pay for the nicer thing on that list without wrecking their finances is shrinking.....
 
#71 ·
Correct. With nearly 23% inflation since 2020, prices are high.

I have collected a dozen old magazine ads and brochures. High end guns have always kinda cost this much new. Its a shame wages are stubborn.
I have no concrete numbers to support this, but it feels like 1911 prices went up 50-60% since 2020. That being said, I also feel that 40% is a more reasonable number for inflation since 2020 for my household (outside of mortgage).
 
#122 ·
If you’re smart you should never pay credit card fees. I have the cash to pay for high end guns but I don’t use it. It’s not hard to find a 0% interest card. Wells Fargo has 1 for 0% for 21 months. There are many cards out there for 12 months at 0%. My advice is don’t use credit cards if you can’t afford to pay for the product up front. I’d rather use my money to make more money. So I take advantage of good deals.
 
#74 ·
I‘m not sure the ”economy” is a danger to the semi-custom market, most people buying 1911, 2011, BHP, Shadow 2, DWX, Aliens, etc either have enough disposable income (or disposable brain cells) not to notice. Now if someone said Staccato was dropping the price of the XC to $3500 that would certainly be a threat to the semi-custom market.
 
#75 ·
I disagree in that the people who have enough disposable income is shrinking and the disposable brain cells group is still buying which is the definition of a bubble leading to a crash.
 
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#89 ·
More labor intensive work will cost more. What is your time worth? You can always go the standard manufacturing route (Which is the way I have gone) because it's much more affordable. The market is soft and has been soft for sometime now. I have seen lots of good deals if your in the market for new or even used. But a good deal yesterday could be expensive today. When looking at the pricing - what features are included and what are not. More features = more labor = more $.
 
#91 ·
Ouch. Have you posted elsewhere on the forum about the problems? If not, please share.
I'll stop you right there...of my last 3 hawks, two had to be sent back as they were QCd by a blind person...
Agent 2 had burrs on the outside of the slide, which had been cerakoted over…lol
Vice President had a broken safety spring plunger. The plunger detent was out of spec and a portion sheared off and shot the spring into the ether immediately after taking the gun apart to clean the first time

they eventually shot great, but I don’t buy the “this costs this much money so the product must be this much better” mentality.

instagram goes away…I foresee these $5k + gun sales drying up. Gotta get that social media clout you know… my 2 cents
 
#93 ·
I think shops like NHC will do fine. Even if new gun sales go down I think the customer shop will pick up. I may not want to spend $4k-$5k on a new gun but a $1500 DW sent to Bob for $1500 of work sounds pretty good to me. I imagine I’d take a beating if I were to try and sell it, because it’s still a “DW” but I don’t buy to sell…
 
#94 ·
Here's some #'s I pulled from 2022

PSTL_9MMPSTL_50PSTL_TOTL
KIMBER MFG INC97753105568210418
COLT'S MANUFACTURING COMPANY LLC35343118034727
STI FIREARMS, LLC3028410530390
WILSONS GUN SHOP INC652520388820
NIGHTHAWK CUSTOM LLC213416553847
ATLAS GUNWORKS INC1190971718
ED BROWN PRODUCTS, INC5108321342
LES BAER CUSTOM INC11211271239
CABOT GUN COMPANY LLC3767381114
GUNCRAFTER INDUSTRIES, LLC5489143
CHAMBERS CUSTOM LLC82688
 
#96 ·
These numbers are very interesting. Where did you get this data and how complete is it?

Did Kimber really make more pistols than everyone else combined in 2022?

With about 1000 pistols per year there is a huge price difference between Ed Brown, Les Baer, and Cabot that can’t just be due to materials and labor pricing.

I’m surprised at how industrious GI and CC are I was expecting sub-50 per year for both.