For any future company.. take this as a PTC (precautionary tale of woe) and PSA.
Mistakes:
- rolling out the gubmints only, in a market that prioritizes carry/ EDC
- aggressive, polarizing stylings, serration cuts
- crap internals
- the throwaway grip
- no RMR footprint support
- trying to do too much, also selling mid striker/ Rifles
They should have:
- focused 100% on their 2011 and stalled their other product lines.
- hit the market at $1200-1300 with 3.5/ 4.0/ 5.0"
- stroked an early deal with MJD Solutions ala Kimber et al.
- built a partner products supply chain and competitive/ upsell presale solution- so out the gate, folk could buy better.
-- internals
-- grip
-- controls
-- holsters
..and cut out the perception that the Apollo was just another "ADD $1000 to the cost, to get a quasi-competitive gun", market option aka (Prodigy, Poorcatto).
They could have just focused on making an awesome slide/ frame combo, sub $1000, then letting folk build them up from the git.
Nobody was really asking for a complete sub$1000 gun, built to that pricepoint and the t3rror-rag wrapped TISAS and Girsan, ate their lunch there anyway..
It really could have been something..instead of the colossal CF that it was.
Below, the gun I was interested in to start with..
You can still find the SC- sub compact model all over GB for $999 or less..
Would like to get.. put way too much money and time into, as an homage.