A market researcher came to a house and his knock was answered by a young woman with three small children running around her. He asked her if she minded replying to his questions, and, when she agreed, he asked her if she knew his company, Cheeseborough-Ponds. When she said no, he mentioned that among their many products was Vaseline, and she certainly knew of that product. When asked if she used it, the answer was "yes". When asked how she used it, she said, "To assist with sexual intimacy." The interviewer was amazed. He said, I always ask that question because everyone who uses our product always tell me they use it for squeaky hinges, bicycle chains, etc, but I know most people use it for sexual intimacy. Since you've been so frank, could you tell me exactly how you use it?" "Sure, we put it on the doorknob to keep the kids out."